rompe
cristales

Rompecristales is an exclusive plan for women, launched by El Observador, with a special subscription price: 23.2% less to compensate the wage gap.

We also launched a podcast, that provides strategies to understand and improve topics such as salary negotiation, female leadership in directories and more. Rompecristales positioned itself as one of the most listened podcasts in the country.  You can listen to the podcast here.

awards:  silver, content and entertainment / iab mixx awards
silver, positive change, social good, diversity and inclusion / effie awards
promotions and activations, responsible consumption and production / campana de oro

Alva Creative House, 2020